Prada, Armani, Hugo Boss -- who's next? Coco Chanel? As the trendsetters paradoxically begin to follow the trends, we've got yet another fashion icon placing his name on a touchscreen-based phone. Except in this case, there's really nothing special about it at all. In essence, the Hugo Boss edition F480 is simply a Samsung F480 with a Hugo Boss logo, Hugo Boss themes and a set of Hugo Boss-inspired ringtones (saywha?). Oh, and there's the Hugo Boss Bluetooth headset for those who actually enjoy transforming into a full-fledged walking advertisement. Feel free to point and laugh when you see it in European stores next month for €479 ($620).