NCsoft's Director of Public Relations David Swofford about the company's decision to close Tabula Rasa. He reiterated the basic statement we heard from several sources surrounding the call: this was all about the bottom line.
David Swofford: We had to weigh Tabula Rasa against everything else that was out there. From our standpoint it was strictly a call ... it wasn't as successful as we needed it to be. We had to take this position.
From our perspective, from the readers of Massively we just feel like there is a little bit of confusion. We spoke with Mr. Reid just two months ago, and the headline we used was 'Tabula Rasa is Triple-A and here to stay'. It just seems like it has been a quick turnaround in two months from 'we have every confidence in this game going forward' to 'we have to shut the game down.' Has something happened in the last two months that prompted this?
Mr. Swofford: My reaction is that definitely at the time we thought we had something good going on ... we had the Operation Immortality promotion going, things were looking good, the team was working on the product. As David said, we considered it a Triple-A level product for the company. Things do change. I think he also said, and I'll reiterate, that we're constantly looking at projects. It's not like you have them out there and you let them go for a while, we're constantly monitoring them and weighing them against the success that they're having against the current market.
I think things changed quite a bit since when you did that interview.
Thank you for clarifying that – it's good to be able to get that explained, there was definitely a sense of confusion on the site.
Mr. Swofford: No, no, we understand. This was not a popular thing and certainly not a pleasant thing to do on our end. When you look at it from a business sense it was really what we needed to do.