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Cinedigm to bring NBA All-Star Saturday Night live in 3D to theaters nationwide

Darren Murph

It won't be the first 3D NBA experience of all time, but it will be the first of this magnitude. Cinedigm is teaming up with the league and Turner Sports to showcase the 2009 All-Star Saturday Night in Live 3D HD to some 80 theaters across the US. Hailed as the "first-ever marketed and commercially viable (open for sale to public) live movie theater broadcast of a major sporting event," the spectacle will be available on over 160 screens in 35 states. As of now, pricing information remains fuzzy, but you'll have to either roll solo or hope your lady friend(s) really loves Kobe given the terrible, terrible February 14th show date. Way to think that one through, NBA. Full release is after the break.


Fans in 35 States to Witness First Nationwide NBA 3D HD Event on
Saturday, Feb. 14

Turner Sports, The National Basketball Association (NBA) and Cinedigm
Digital Cinema Corp. (NASDAQ: CIDM) today announced that they will
team up to broadcast TNT's coverage of NBA All-Star Saturday Night in
Live 3D to 80 digitally-equipped theaters across the United States.
The announcement represents the first-ever fully marketed deal to
deliver an NBA sporting event to the public in Live 3D. The Live 3D
HD event will be shown on a nationwide basis and continues to expand
the league's groundbreaking efforts in 3D HD.

Overall, the live 3D HD event will be shown on up to 160 screens in
Carmike Cinemas, Celebration Cinemas, Cinema West, Emagine, Galaxy
Theatres, Marquee Cinemas, MJR, NCG, Rave Motion Pictures, Showcase
and UltraStar Cinema locations, and will serve fans in 35 states
across the country

The 24th annual NBA All-Star Saturday Night broadcast, expected to be
one of the year's most watched sporting events, is scheduled to air on
Saturday, February 14th, 2009 at 8 pm ET on TNT. NBA All-Star
Saturday Night on TNT last year was the most watched in the event's 23
year history, enjoying increases in households and significant growth
in all key demographics.

"Turner Sports is excited to work with Cinedigm to extend our brand,
as well as that of NBA All-Star Weekend, into a new arena through this
creative and innovative viewing opportunity." said David Levy,
President of Turner Broadcasting Sales, Inc. and Turner Sports. "We
are proud to once again be on the cutting edge in providing NBA fans
with a truly unique and comprehensive 3D viewing experience during NBA
All-Star Weekend. This partnership demonstrates that Turner continues
to provide new and innovative concepts for NBA fans to enhance the
viewing experience."

"Turner is the ideal partner to work with in delivering the next
evolution of 3D HD to our fans," said Steve Hellmuth, Executive Vice
President, Operations and Technology, NBA. "The last few seasons we
have embraced 3D HD as a new and innovative way to experience the
excitement of our game and look forward to putting fans coast-to-coast
in a courtside seat for All-Star Saturday Night."

"Cinedigm is the only company that can deliver Live 3D broadcast on a
nationwide scale to cinemas and we are thrilled to be working with
Turner Sports and the NBA on this event," said Bud Mayo, Chairman and
CEO of Cinedigm. "This groundbreaking, publicly available event is a
demonstration of the benefits brought to audiences through true
digital cinema experiences. Whether it's bringing live 3D events or
3D movies to theaters or allowing theaters to custom-tailor the
content they deliver to moviegoers, we are bringing new cinema-based
entertainment options to consumers and new revenue streams to
theaters," added Bud Mayo.

The NBA has been a sports pioneer in live 3D HD. The league featured
the first live sports event in 3D HD with special viewing parties for
NBA All-Star 2007. For Game 2 of The Finals in 2007, at the direction
of the Cleveland Cavaliers, the NBA delivered the first public viewing
of a live sporting event in 3D HD when more than 14,000 fans in the
Quicken Loans Arena watched the Cavaliers take on the San Antonio
Spurs on four 60-foot screens. Last season, the Dallas Mavericks
produced and delivered the first live 3D HD sporting event to a motion
picture theater at the Landmark Theater in Dallas to 500 fans.

NBA fans will be able to cheer together from the equivalent of
courtside seats as the leagues' top players compete in the following
major events (competitors to be announced closer to the event).

Haeir Shooting Stars – 2008 champion Team San Antonio: David Robinson,
Tim Duncan and Becky Hammon
Playstation Skills Challenge – 2008 champion Utah Jazz guard Deron Williams
Foot Locker Three-Point Shootout – 2008 champion Toronto Raptors
forward Jason Kapono
Sprite Slam Dunk – 2008 champion Orlando Magic center Dwight Howard

The event will employ Cinedigm's CineLive(TM) technology, which
enables live 2-D and 3-D streaming currently to more than 80 theater
complexes with more than 160 3D screens in the U.S. Cinedigm expects
to further expand its CineLive network throughout 2009 to at least 150
locations. Cinema tickets will go on sale today for some locations,
others will be added in the coming days. For a location near you and
to buy tickets please go to

TNT's exclusive coverage of NBA All-Star Weekend, live from Phoenix,
Arizona, tips off Friday, February 13 at 9 p.m. ET with the T-Mobile
Rookie Challenge and Youth Jam, with the excitement continuing on
Saturday, February 14 at 8 p.m. ET with TNT's live coverage of NBA
All-Star Saturday Night, which includes the Haeir Shooting Stars
competition, the Playstation Skills Challenge, the Foot Locker
Three-Point Shootout, and the Sprite Slam Dunk. TNT's All-Star
coverage takes center stage on Sunday, February 15 at 8 p.m. ET with
the 2009 NBA All-Star Game.

About Cinedigm

Cinedigm Digital Cinema Corp. is the global leader in fulfilling the
promise of digital cinema. Its ground-breaking technology platform
helps exhibitors, distributors, studios and content providers
transform the consumer movie experience -- by expanding theatrical
features to include not only movies but also live 2-D and 3-D
performances such as sporting events, concerts and gaming. The Company
also enables theatres to create exhibitions and advertising
opportunities targeted to specific audience groups and locations
thereby offering new revenue opportunities for these venues.
Cinedigm's leading digital cinema platform and one-of-a-kind satellite
delivery operations support more than 3,700 theatre screens across the
United States with over nine million digital showings of Hollywood
features to date. [CIDM-G]

About Turner Sports/TNT

Turner Sports, Inc., a division of Turner Broadcasting, Inc., presents
some of the best and most popular sporting events worldwide and is a
leader in televised and online sports programming. With events airing
on TBS and TNT, Turner Sports' line-up includes NASCAR and NASCAR.COM,
the NBA, Major League Baseball, professional golf, and Turner Sports also manages NBA Digital, which includes NBA
TV,,, and NBA League Pass.

Turner Network Television (TNT), one of cable's top-rated networks, is
television's destination for drama and home to such original series as
the acclaimed and highly popular detective drama The Closer, starring
Kyra Sedgwick; Saving Grace, starring Holly Hunter; Raising the Bar,
with Mark-Paul Gosselaar, Gloria Reuben and Jane Kaczmarek; Leverage,
starring Timothy Hutton; and Trust Me, with Eric McCormack and Tom
Cavanagh. TNT also presents such powerful dramas as Bones, Cold Case,
Law & Order, Without a Trace, ER and Charmed; broadcast premiere
movies; compelling primetime specials, such as the Screen Actors Guild
Awards(R); and championship sports coverage, including NASCAR and the
NBA. TNT is available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, creates and
programs branded news, entertainment, animation and young adult media
environments on television and other platforms for consumers around
the world.

About the NBA

The NBA, founded in 1946, is a global sports and entertainment brand
that features 30 teams in the United States and Canada. During the
2008-09 season, NBA games will reach 215 countries and territories in
41 languages. The league's worldwide reach will be reflected in the
75 international players from 32 countries and territories on NBA
rosters. NBA merchandise is sold in more than 100,000 stores in 100
countries on six continents. averages more than five million
daily visits, with more than 50 percent of the site's visitors come
from outside of North America.

Domestically, the NBA will broadcast 143 regular-season games on
national television during the 2008-09 season on ABC, TNT, ESPN and
ESPN2. NBA TV, launched in 1999 as the first 24-hour television
channel created and operated by a professional sports league, will
broadcast an additional 96 games. NBA Cares is the league's social
responsibility initiative that builds on the NBA's long tradition of
addressing important social issues in the United States and around the
world. Through this umbrella program, the NBA, its teams and players
have donated more than $90 million to charity, provided more than
750,000 hours of hands-on service to communities around the world,
and created more than 345 places where kids and families can live,
learn or play.

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