paired with Legend Silicon to push USB dongles for HDTV viewing, and in March, it shook hands with OKI and Huashu to develop a next-generation STB. Now, the mega-corp is getting in bed with China Central Television (CCTV) in order to establish a research laboratory to "jointly study image processing technologies." Furthermore, the lab will provide "IT support for CCTV's high-definition programs," and it will help improve the processing of HD content in particular. Intel helping the global push for high-def adoption? Who woulda knew?