Coinstar buys out Redbox, will test higher Blu-ray rental prices

Darren Murph
D. Murph|02.18.09

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Coinstar buys out Redbox, will test higher Blu-ray rental prices

Redbox, the company made famous by its red movie rental kiosks, has been completely bought out by its majority owner: Coinstar. The announcement was made during the outfit's Q4 earnings call, and it's expected that the buyout was made in order for Coinstar to wallow alone in the windfall profits that are expected over the next few years. Speaking of profits, we're also being told that Redbox will start testing higher rental prices for BDs, much like Netflix has done, but obviously on a per-rental basis. There's been no word yet on just how high they'll push the Blu-ray rates above the standard $1, but you know you'll just suck it up and pay it. Not like you're reverting to DVD now, right?

[Via ZatzNotFunny]

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