Steve Jobs helping overhaul Disney retail

Mike Schramm
M. Schramm|10.13.09

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Steve Jobs helping overhaul Disney retail

The New York Times has posted about a new project that our own Mr. Jobs has taken on: he's now helping out Disney Stores with their retail business. You have to hand it to Disney, no matter what you think of the Mouse House -- when they have a problem with part of the business, they bring in the experts. First they have Pixar's John Lasseter come in and take over animation (and they're about to release what looks like the best 2D movie in ages), and now they've got Steve Jobs himself sprucing up their retail spaces. Sounds like they're making the store more interactive (walking by some displays with certain products will create an audiovisual reaction), and taking some of the tech as well (employees will be able to check out items on mobile units, and control certain displays in the store with iPhones).

They also borrowed another page from Jobs' playbook: they've apparently created a prototype store (just like Apple did way back when), not only to test out what everything might look like, but to give a charge to executives and investors who get a tour. Sounds interesting, but then again, it makes sense. What else is an Apple Store, but a toy shop for big kids?

[via MacUser]

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