It's no secret that plenty of companies are hoping that 2010 will be the year of 3D, and it looks like Sony has now gotten a big boost by lining up a partnership with one of the biggest events of the year: the FIFA World Cup. As the pair have announced today, the new arrangement will see at least 25 World Cup matches produced in 3D using Sony's 3D cameras, which will be viewable through a variety of means. That includes special public viewing events in seven cities around the world (none in North America, unfortunately), an "Official 3D Film" that will be previewed at Sony Stores and other retail outlets and, last but not least, a Blu-ray of said film that will be made available at some point following the World Cup. This won't be the first time a soccer match has been broadcast in 3D, however, and it looks like it won't be your only option for catching some games in 3D next year either.
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