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Anthem getting into high end HTIBs

Steven Kim

Anthem is gearing up to package its electronics with JVC projectors and SI Screens to sell as kind of high-end HTIB (home theater in a box) systems at the end of the quarter. The JVC projectors will be rebranded under the Anthem name, and even though speakers aren't included, we expect authorized dealers will be more than happy to demo the systems with speakers from Anthem's sister company, Paradigm. The combination of brands in these systems certainly looks like a winner, and even well-heeled shoppers enjoy the convenience of bundles. With this kind of gear, we don't expect pricing to be mainstream, bt the performance should be a treat.

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