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Wii Warm Up: Bikini Zombie Marketing


The live-action Onechanbara: Bikini Zombie Slayers ads have taken a unique and creative approach to game advertising. Trailers tend to be totally dry affairs stitched together from in-game CG and occasional gameplay, but D3 decided to indulge in ridiculous skits set in a world where zombies live alongside humans, and suffer discrimination (or worse) just for eating people being different.

Did you find the ads funny? Did they affect your opinion about the game at all? And even if you didn't necessarily dig these particular skits, do you think publishers would do well to explore this kind of content as a break from the usual trailer format?


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