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Futuresource predicts physical media market will remain flat until 2012

Steven Kim

As we've seen, Blu-ray does seem to be growing its slice of the packaged media pie, but research firm Futuresource doesn't expect that pie to grow. Instead, Futuresource predicts that growth in the home entertainment arena will come on the backs of, you guessed it -- mobile and online distribution -- while increased Blu-ray revenue will just offset DVD's fade. The usual suspects of Blu-ray's marginal quality benefits and pricing disparity are offered up as reasons that Blu-ray won't increase packaged media consumption overall, but we think there might be something else to the chart. The slow overall growth of media consumption shows we're becoming saturated by existing content delivery (physical discs, online, mobile, VOD, DVRs); or we're seeing the death throes of physical media and the slow initial growth of its successor(s) -- what's your take?

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