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Analysts hem and haw on future Blu-ray success

Darren Murph

The CEA had expected that sales of Blu-ray decks would reach around 5.7 million units this year, and while some may quickly assume that this whole economic crisis may sideline that forecast, many analysts are saying that it could actually help matters. On one hand, it's easy to assume that potential BD buyers will opt to simply hold tight to their funds, but on the other, many may justify the purchase of higher-end in-home electronics given that they'll be spending less time out on the town. Tim Alessi, LG Electronics product development director, confessed that he was "still in agreement with the CEA's estimates that Blu-ray decks have the potential to double this year to roughly 5.7 million units. Jonathan Zupnik, Sears audio/video/TV DMM, stated the following: "As we are hearing the opening price point is already flashing $149 - it needs to be $99 to really get things going. Even with that, as long as the movies are over $20 that will continue to keep things at a relatively slow pace. The consumer is used to [disc prices of] $13.99 at launch and picking through bins at $3.99." We totally hear you, Mr. Zupnik.

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