BD-R media, but now that prices are slowly but surely beginning to sink somewhat, it seems that Panasonic is taking advantage of the situation. Hiroyuki Hasegawa of Panasonic's AVC Networks Company recently stated that "from an environmental perspective, Blu-ray and other optical discs are promising for archival purposes." He delivered that quote while giving a seminar on the current state of digital archives, and he also made mention that Blu-ray Discs were superior to other media including HDDs and magnetic tapes in terms of "non-contact recording and playback, removability, random accessibility and long product life." Quite honestly, we have serious doubts that BDs are superior to HDDs in most situations, but Mr. Hasegawa pointed out that discs were better suited for "long-term storage of fixed data." Call us crazy, but we're totally waiting for the rebuttal here.