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Surprise surprise, most home video spending still on discs


Just in case you needed another reminder that despite some interesting developments, digital isn't quite overtaking disc just yet, as NPD's latest figures indicate 63 percent of consumer spending is still on DVD purchases. Blu-ray purchases snapped up 7 percent, rentals of DVD and Blu-ray discs together were rolled up to take 18 percent of the pie, VOD accounted for 9 percent with 3 percent of the cash left for digital downloads and online streaming. Still, all wasn't lost for internet based options, while out of the more than 11,000 surveyed only 9 percent of those with internet at home reported watching a movie via streaming that's up 4 points from last year, same for rented downloads, up to 8 percent from 4 in the previous year. The much hyped video game console marketplaces? Less than 5 percent of consumers have checked them out yet (We'll wait for one to launch on Wii.) Interestingly, but not all that surprising given the crossover, the same people into digital video are also heavy consumers of Blu-ray and DVD, but the overall indication is that packaged media still has some time in the spotlight before consumers find a reason to switch.

[Via Electronista]

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