Beginning in August, Xbox Live users will be able to download full Xbox 360 games to their consoles via the service. Microsoft made the announcement during a luncheon following its pre-E3 press conference.
Similar to XBLA titles, new releases will be made available weekly for a price comparable to what the boxed version is selling for at retail. Once the service -- which is integrated into the Games Marketplace -- launches, 360 game download purchases can be made using Microsoft Points or using a credit card.
Mass Effect, Assassin's Creed and Civilization Revolution were used as examples of titles that will be available via the service. The possibility to downloading games on a rental basis was brought up but not confirmed, with MS stating that it is always looking to evolve its services.