Latest in Apple

Image credit:

SanDisk CEO concedes: "You can't out-iPod the iPod"

Darren Murph
06.04.09
Share
Tweet
Share
Save

Sponsored Links


It's a truth that many open-minded observers have known for awhile now: Apple rules the roost in the portable media player market, and everyone else is just trying to keep up. Sorry, but it's true. So true, in fact, that SanDisk's own CEO has finally come forward to admit it, recently stating in a Fortune interview that "you can't out-iPod the iPod." And believe us, such a statement probably wasn't easy for Mr. Eli Harari to make. Remember, this is the same fellow that spent boatloads of dough on an "iDon't" anti-iPod campaign back in 2006. 'Course, SanDisk is still a (very distant) second place in the sector, and its flash memory is used in all manners of PMP devices. Still, it's a huge relief to finally hear the mastermind behind slotMusic confess that he doesn't actually believe such gimmicks will put it on a fast track to first place. Then again, crazier things have happened.

[Image courtesy of dnorton]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share
Save

Popular on Engadget

Engadget's 2019 Back-to-School Guide

Engadget's 2019 Back-to-School Guide

View
Canon leaks its EOS 90D DSLR and mirrorless EOS M6 Mark II cameras

Canon leaks its EOS 90D DSLR and mirrorless EOS M6 Mark II cameras

View
Watch the Google Stadia event in 10 minutes

Watch the Google Stadia event in 10 minutes

View
HP's latest gaming headset delivers active cooling, noise cancellation

HP's latest gaming headset delivers active cooling, noise cancellation

View
Samsung's 32-inch Space Gaming Monitor makes room for your PC

Samsung's 32-inch Space Gaming Monitor makes room for your PC

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr