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Sony to leave the "battle to the bottom" of Blu-ray player prices alone, for 2009 at least


Just in case you were wondering whether Sony would get down and dirty with the low-priced rabble this year, word from its community blog is the company predictably held its premium brand mantle high, proclaiming during a recent industry analyst meeting that it wouldn't be launching a value-priced Blu-ray player. Still, after turning around and selling TVs bearing its name at Wal-mart of all places, we would be surprised to see Sony flip on this policy and offer price-conscious shoppers a Vizio alternative sooner rather than later.

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