Latest in Black label

Image credit:

LG eyes number two phone maker spot for 2012, premium brand in the works

Share
Tweet
Share
Save

Sponsored Links

Sitting pretty as the number three cell maker in the world would make many of the bigger names happy -- not to mention the usurped Sony Ericsson and Motorola a bit green -- but not LG, as it's now gunning for spot number two. In an interview with Yonhap, LG's president of its mobile business, Ahn Seung-kwon, stated that the company hoped to bump Samsung to the wayside by 2012 with the help of a serious new set and a premium brand. While the gaudiness of really expensive handsets disturbs us at times, we'll admit that mention that LG's looking at a foray into the über high end of the spectrum -- with the likes of Nokia's Vertu -- piques our curiosity a good deal. And what about that serious new set we mentioned? Apparently in Q4 of this year, LG will launch a new Black Label-branded device to compete directly with iPhone, which when coupled with dreams of more success from yet another Prada device (and if we're super fortunate, some more Transformers-branded stuff) is part of the master scheme to start down the path. Will they crack it? Well, if we were betting types, we'd lean towards not likely as long as the Samsung juggernaut's standing in the way -- but we're all for watching them try.

In this article: black label, BlackLabel, lg, luxury, mobile, prada
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share
Save

Popular on Engadget

Engadget’s guide to Home Entertainment

Engadget’s guide to Home Entertainment

View
Hulu brings 4K content to the Xbox One

Hulu brings 4K content to the Xbox One

View
What's on TV this week: 'Watchmen'

What's on TV this week: 'Watchmen'

View
Ford's remote car starting and unlocking are available for free

Ford's remote car starting and unlocking are available for free

View
Facebook's Libra loses one more member as its council becomes official

Facebook's Libra loses one more member as its council becomes official

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr