If you want some console war fightin' words, you can always count on Aaron Greenberg, Xbox group product manager. Speaking to Gamasutra, Greenberg noted that, out of the three major consoles, the Xbox 360 is the only one that has managed to outpace 2008 sales for the first six months of 2009. "Our console sales for the first half of the year actually grew 20 percent from January to June versus the same six months last year," said Greenberg. In addition, paid downloads on Xbox Live have seen a 73 percent jump from June 2008 through June 2009.
Speaking of Sony and the PlayStation 3, which saw significantly lower numbers in this month's NPD report, Greenberg says the company made a mistake in not targeting core gamers from the beginning. "I think for Sony, what in many ways kind of threw them off that strategy was what happened with the PS2 and the DVD player phenomenon. They kind of expected that to happen with the PS3 and the Blu-ray." He adds that Sony's current focus on core games is "probably the right thing for them to do."
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