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Rentrak, Screen Media add Blu-ray to revenue sharing program


Expect to see more Blu-ray discs on the shelf of your local rental spot (for the three of you that haven't gone Netflix yet), now that Rentrak has added Blu-ray discs from Screen Media to its revenue sharing program. Simply put, it allows retailers to obtain the titles for little or no up front cost, while the studios share a percentage of the rental revenue after that. Other recently added suppliers include Anchor Bay Entertainment, E1 Entertainment, First Look Studios, Magnolia Home Entertainment and Summit Entertainment, while the first flick planned to be available under the new deal is Lymelife, available September 22.

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