While definitely not as unsettling as the Japanese "Play Face" advertising campaign, or as costly as the £82 million European marketing push, the recently revealed PS3 Slim ad campaign for North America possesses something unique for the world of video game promotion -- actual humor. PlayStation.Blog revealed the first two television spots for the western hemisphere's "It Only Does Everything" campaign. The first, featuring a startling Jonah Hill lookalike, is posted above. The second is embedded after the jump.
We'd like to extend a big round of applause to Sony's marketing team. Congrats guys! You've finally managed to market Sony's gaming hardware in a manner that makes a freaking lick of sense.