Games for Windows' nomenclature. For the software giant, this hasn't been the case so far, with major publishers like EA and Valve sticking with their own distribution services for PC gaming. Microsoft hopes to change that with its recent announcement of a streamlined approval process for GFW-labeled games, just in time for the launch of Windows 7 -- the "Games for Windows Self Certification Site."
By opening up a website that advertises the various marketing benefits of bringing titles to the GFW label, it appears that Microsoft is putting forth at least a minimal effort to keep its PC gaming business running. We've reached out to Microsoft for more information on the new self certification process and will update this post when we know more.
[Via Big Download]