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Are DVRs actually going to save the network TV model?


Stay tuned for the network's latest DVR strategy: acceptance. Armed with the latest Nielsen data, ABC, CBS, NBC and Fox are rushing to tell advertisers that even with a set-top box and its bevy of pauses, fast forwards and 30 second skips at the ready -- we're guessing this doesn't apply to Media Center users on automated setups -- most viewers simply settle in and watch the commercials anyway. The New York Times breaks down the commercial-plus-three ratings system the networks initially opposed that could end up saving shows like Heroes from cancellation -- though a return to the old way of thinking might be worthwhile if it means an end to that show's now pitiable existence.

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