Folklore.org is a tremendous repository of Apple history and lore. Check it out if you haven't; you'll find some entertaining and incredible stories.
I'm reminded of Folklore whenever a story emerges describing Apple from behind the scenes, like this interview with id Software's co-founder John Carmack. Speaking with Kotaku, John describes the ups and downs of working with Apple:
"I'll be invited up on stage for a keynote one month and then I'll say something they don't like and I can be blacklisted for six months."
We suspect such a public revelation won't get you back on stage anytime soon, John. Or maybe not, as he's now got "a man on the inside." Former id coworker Graeme Devine now works at Apple's iPhone Game Technologies division. However, the most interesting part of this interview confirms, in a small way, what I've always suspected: Apple begrudgingly promotes the iPod touch and iPhone as gaming platforms.
"At the highest level of Apple, in their heart of hearts," Carmack said, "they're not proud of the iPhone being a game machine, they wish it was something else." I have no way of backing this up, but I've long suspected that Steve Jobs in particular has no interest in the world of gaming. They're certainly pushing the iPod touch as a gaming device, but I'm sure it's through tightly-clenched teeth.