in excess of 30 million units by 2012 and Samsung busily promoting its related world's firsts, you'd better believe that these powerful South Korean "chaebols" have their government's full support when it comes to delivering 3D content. Just today the Korea Communications Commission (KCC) announced its drive to start beaming 3D broadcasts in Full HD quality sometime in 2010 -- licensing begins in January with first broadcasts expected mid-year. Unlike those 3D satellite broadcasts tested in Japan and the UK, Korea will deliver its 3D content through its terrestrial networks. Of course, Korea's pay-TV providers want in on the action too, with CJ HelloVision set to offer 3D content through its video-on-demand offerings in the next "week or two." CJ HelloVision will initially target about 300 households with plans to extend the service to 1,000 homes by 2012. Viewers will need yet another set-top box to view 3D content likely limited to "cartoons" at first. Pricing has not been set and it's entirely possible that 3D VoD titles will be free at first in order to build momentum and to ensure viewer lock-in of the all important child demographic.