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Chip makers: Apple manipulating flash memory prices


The Korean Times is reporting today that Apple is (allegedly) manipulating the flash memory market. An unnamed source tells the Times that Apple is ordering more chips than it actually purchases: " ... [Apple] doesn't make immediate purchases, but waits until chip prices to fall to the level the company has internally targeted."

The iPhone uses
NAND flash memory, which both Samsung Electronics, the world's No. 1 flash memory maker, and Hynix Semiconductor, the industry's 3rd biggest, manufacture. Both companies sell their NAND chips to Apple.

The iPhone's performance in Asia has been modest compared to the US and elsewhere. Hindrances like a lack of Wi-Fi and a strong black market have affected sales in China. Eager crowds welcomed this week's release in Korea, but in Japan sales have been quite slow.

I'm no market expert, but I imagine Apple must predict how many units it needs and doesn't always hit the mark with 100% accuracy. We'll follow this story as it develops.

[Via AppleInsider]

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