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'iGuide' another rumored tablet/service name from Apple


"iSlate" isn't the only less-than-exciting name that Apple may be considering for their rumored upcoming tablet release. MacRumors has uncovered another possible trademarked name for the new device: iGuide. They found what appears to be a shell company created by Apple a while back (December 2007, around the same time that the iSlate trademark was filed) designed to trademark the name "iGuide" for a new device or service. The purpose of said service? To browse, transmit and play many types of multimedia content, including videos, audio, movies, photos, and even electronic publications like books, magazines, and blogs.

Obviously, this is a pretty vague stab in the dark, but paired with recent rumors that the new tablet will include some Kindle or Nook-style reader functionality, iGuide could certainly be a delivery service for the new device, sort of an iTunes but for all kinds of media, designed to deliver content directly to the reader. We're just giving out ideas here -- as I said yesterday, this thing isn't real until it is. But the possibilities are very interesting for sure.

[If you want to see more speculation and prognostication around the tablet in convenient video format, check out Mike R.'s appearance on Fox Business News earlier today.]

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