Booyah releases MyTown 3.0, adds friends lists and social features

Booyah has released version 3.0 of their MyTown location-based social networking app on the iPhone. As Keith Lee told me at GDC a few weeks ago, this app makes up the largest number of location-based social users on the platform, eclipsing even Foursquare and Gowalla in terms of users. And version 3.0 overhauls the social side of the game, allowing you to now visit friends' towns, view their check-in history inside the app, and track them across leaderboards. You can also send items and gifts to your friends, which will likely make up a huge part of their in-game microtransaction system. The upgrade is available on the App Store right now, and the app is a free download.

MyTown is almost the silent contender in the race over check-in apps on platforms like the iPhone -- Foursquare and Gowalla are getting plenty of press, but Booyah is quietly building up a gigantic, dedicated audience for their app. As Keith Lee told us, they're working on "some very interesting viral growth mechanics or loops that haven't worked out yet on iPhone but have been done on other platforms." This social update will likely drive their already sizeable audience to grow even bigger.