Apple to announce iAd / AdKit mobile ad platform on Thursday?
Nilay Patel|April 6, 2010 7:01 PM
Quattro Wireless acquisition on Thursday at its iPhone OS 4 event, a report that jibes completely with what we learned about the iAd / AdKit framework present in the iPhone OS just last week. Kafka also says that Google will undoubtedly cheer the move on, since it's trying to convince the FTC to approve its $750m AdMob acquisition -- the presence of a formidable competitor like Apple in the mobile ad space makes the buyout seem more like healthy business and less like "evil monopoly that owns every ad on the internet and is stalking innocents for their flesh with Google Buzz." Our guess is that Apple will give developers a standard way to place ads in their apps using a new OS service and split the revenue 70/30, just like paid apps in the App Store, but that's just a shot in the dark -- we'll see what happens on Thursday.
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission. All prices are correct at the time of publishing.