Apple has filed for "iAds" trademark
Earlier today, the Canadian Intellectual Property Office published Apple's trademark application for "iAd," reportedly filed just two days prior to the service's announcement.
The application covers Apple in pretty much all forms of advertising, including "...advertising agency services; advertising, marketing, and promotion services; advertising and marketing consultation; sales promotion services..." It goes on and on. The listing is filed under "Wares and Services."
Additionally, the application lists iAds as an ASP or Application Service Provider through to "Toys," among other things, which encompasses "electronic hand-held game units." Note that no graphic or logo was included as a part of the application.
If legal jargon is your thing, you can read the full application here.
