Capcom and Bioware disappointed in iPhone app performance

Mike Schramm
M. Schramm|08.02.10

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Capcom and Bioware disappointed in iPhone app performance
We've heard a lot of interesting things from big companies on the App Store -- some of them have released games and apps with not a lot of success compared to more high-profile indie groups, while some seem to have nailed down a little bit of profit from Apple's platform. Capcom is apparently finding itself in that first group -- the company's latest financial reports state that it is fairly disappointed in the performance of its App Store titles. Resident Evil 4 sales have "increased gradually," while even more anticipated apps like Street Fighter IV and Phoenix Wright have only "achieved their projected sales." Which may be good news, but it's not exactly a glowing result for Capcom's App Store efforts.

Meanwhile, EA's partner Bioware is licking its wounds from its first iPhone effort. Greg Zeschuk says that Mass Effect on the iPhone "wasn't even a mistake as much as we took a guess, our guess was wrong, and we learned something in the process -- that the fundamental tactile gameplay is actually the key thing on the platform." He sounds really disappointed with sales -- he says that the company originally believed a strong story could keep players interested even through fairly generic gameplay, but it turns out that iPhone gamers are more interested in the experience than the text that backs it up (not hard to see -- look at Doodle Jump, Angry Birds, or any other huge iPhone games with barely any backstory at all).

It's interesting to see big companies dealing with the App Store platform, and struggling to figure out how to implement iPhone apps. I think we'll see even more experimenting on this front from even major software studios.
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