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Analyst: Sharp rise in iPad sales estimates

Matt Tinsley
Matt Tinsley|@mTinsleyMusic|October 7, 2010 10:30 AM
Yet again, more analyst news regarding the iPad impacting laptop and netbook sales. The Wall Street Journal is reporting that estimated sales of the iPad for 2010 have more than doubled to 11 or 12 million units sold this year, with 20 million iPads expected to be sold in 2011 -- which is still conservative according to some other analysts.

In contrast, the NPD Group estimates that sales of laptop units in the US rose by only 12% in the first eight months of this year as apposed to a 30% percent increase in sales last year for the same period. On top of that, NDP Group reports that unit sales were down 1% over July and August -- the peak back-to-school season for such sales.

Naturally, the WSJ points to the sluggish economy for such a shift. The paper does also note that some shoppers are preferring to buy the iPad, even at a premium price, over cheaper laptops and netbooks, though the iPad represents only a fraction of portable computer sales overall.

The article suggests that the competition for consumers' dollars will become even more fierce with the emergence of competing tablet devices from other manufacturers later this year and next year. But for now, there is still no doubt that Apple is leading the way with the iPad.

For the full WSJ article click here.