Netflix executive reveals the method behind its multiple PS3 UI madness

Netflix doesn't make a move without testing things out first, which is evidenced by the many variations seen in its recently unveiled Watch Instantly interface for the PlayStation 3, pricing and even website redesigns. Chief Product Officer Neil Hunt opened up about the company's methodology in an answer on Quora, revealing it is currently delivering three different UIs for the PS3 and that testing often indicates simplicity trumps completeness. The idea is to find out more about people's tastes and how quickly they discover information as elements are moved around, though as proud as they are, we'd still prefer some choice in the matter instead of rolling the dice every time we load the service.