Latest in Block buster

Image credit:

Blockbuster partially reaches back to the 90s, announces 3-day in store rentals with tiered pricing

Ben Bowers, @@benbowersgp
December 7, 2010
Share
Tweet
Share

Sponsored Links

Right on the heels of announcing that its on demand service was available on over 100 devices, Blockbuster has officially reduced in-store rentals periods from five to three days and established new pricing tiers. "Just arrived" Blu-rays and DVDs now cost $4.99, making them competitive with Redbox on a cost per day basis, especially when you consider the red vending machines must wait for up to 28 days later in some cases to get newer titles. Recent releases in circulation longer than six weeks cost $2.99 along with frequently rented "Top Picks," while older, and less popular titles -- think Weekend at Bernies -- have bottomed out to $0.99. According to company rep Patty Sullivan, these changes should help Blockbuster "continue to be a competitive force in the media business" and "simplify the rental experience." That sounds a lot like the same stance it took with the now dead no late fee scheme -- but who's keeping track? It also still seems expensive for frequent movie watchers compared to Netflix's basic $10 a month plan, which includes one rotating mailed disc along with unlimited streaming. So call us crazy, but somehow we don't see this move solving the company's bankruptcy woes anytime soon.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

The 2020 Engadget Holiday Gift Guide

The 2020 Engadget Holiday Gift Guide

View
Curiosity rover finds evidence of ancient megafloods on Mars

Curiosity rover finds evidence of ancient megafloods on Mars

View
Netflix removes 'Chappelle's Show' after a request from Dave Chappelle

Netflix removes 'Chappelle's Show' after a request from Dave Chappelle

View
CD Projekt Red shows off 'Cyberpunk 2077' next-gen gameplay

CD Projekt Red shows off 'Cyberpunk 2077' next-gen gameplay

View
Comcast is expanding its 1.2TB cap to its entire 39-state footprint in January

Comcast is expanding its 1.2TB cap to its entire 39-state footprint in January

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr