Gearbox head Randy Pitchford delivered some claptrap at DICE today, saying that Borderlands has sold 3 million units globally. A good sign for 2009's fastest-selling original IP, which may not have generated the most revenue, but it's apparently starting off 2010 with good momentum. And with a third DLC pack on the way, The Secret Armory of General Knoxx, it appears Borderlands may welcome even more travelers.
As DICE is a business conference, Pitchford was also quite open about what's important to Gearbox as a studio -- he also shared his Gamertag ("DuvalMagic"). He shared components of what he thinks are important to the company's employees, like aggressive profit sharing, milestone bonuses and discretionary merit based rewards. He also mentioned a crass, but wise, tenet of the studio's hiring process: "No drama, no dicks, no douchebags."