Jane McGonigal (a 10-year game designer of projects such as the I Love Bees ARG for Halo 2) has a self-professed "crazy idea" -- that gamers have the potential to change the world for the better by doing what they're already doing. At her speech, people chuckle when she first says this, but twenty minutes later they're giving her a standing ovation.
She begins by stating the obvious: we are a gaming culture that flees the "broken" world to a virtual one that offers a better and more rewarding collaborative environment. "When we're in game worlds I believe that many of us become the best versions of ourselves," she said. "The most likely to help at a moment's notice, most likely to stick with a problem as long as it takes, to get up after failure and try again."