BioWare has apparently decided to get in on some of that action, with their pages for the company, Dragon Age: Origins, and the Mass Effect franchise all displaying the same cryptic countdown. At the time of the above screenshot, it's going to hit zero on March 29th at roughly noon EST. The question, of course, is only half-answered by doing the math -- because the real question isn't just "when," but also "what?"
Fans of the hotly-anticipated Star Wars: The Old Republic have been speculating up a storm that it ties to an announcement for the game, perhaps the start of beta or even more news on launch. Careful digging from forum members Ianril and Zechio have uncovered a potential launch site for the game, which is currently devoid of content but certainly looks legitimate enough. Short of the company coming out and saying what it's for, we won't know for sure until noon on Monday, but those who can't wait to test the game (possibly after our GDC impressions) might have good reason to hope for the best.
[ Thanks to everyone who sent this in! ]
Update: Attempting to log into the new "launch" page with a BioWare account will return the error, "No game servers are currently available for play." Could this be the actual game servers, or perhaps servers for some other type of promotional game? Speculation continues...
Update 2: BioWare's PR has responded to Joystiq's Ben Gilbert with the following statement: "The announcement is more community focused and won't be a game announcement. Unfortunately we can't share the details with the press."