Latest in Eye tracker

Image credit:

Eye tracking Tobii Glasses enable 'fully valid research' from a bodaciously styled pair of shades

Tim Stevens
06.23.10
Share
Tweet
Share

Sponsored Links

If you're looking to get in touch with some styling cues you left behind in the '80s, or perhaps just perform a study on effective product packaging, Tobii Technology would like you to get a load of these. They're called Tobii Glasses, a pair of eye-tracking specs that look a little less obtrusive than some others we've seen, but despite that are also a bit less practical. These glasses pack a VGA camera, write to a hip-mounted unit with SDHC storage, and rely on IR emitters that apparently must be scattered about the field of vision that the researcher is looking to study. Those emitters enable very accurate and reliable monitoring of where the research participant is looking, making these possibly an ideal accessory for all you marketing research managers out there.

Update: We got a note from Rasmus Petersson at Tobii Technology indicating that, indeed, the glasses can be used without the IR transmitters -- you just lose some automation when it comes to data aggregation at the end of the study. So, married dudes, look out if your wife buys you a new set of specs for your birthday.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Bungie pulls popular gun from 'Destiny 2' after discovering exploit

Bungie pulls popular gun from 'Destiny 2' after discovering exploit

View
Google to fix 'bug' that uploads free full-quality iPhone pics to Photos

Google to fix 'bug' that uploads free full-quality iPhone pics to Photos

View
Instagram test helps you choose people to unfollow

Instagram test helps you choose people to unfollow

View
Qantas completes record 19-hour flight to test limits of air travel

Qantas completes record 19-hour flight to test limits of air travel

View
The best trackballs

The best trackballs

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr