Final Fantasy XIV's release, especially for eager players who have pre-ordered the special edition. But there are plenty of people who can't wait even that long, as seen by the response to the recent slew of fansite contests to award beta keys. Those keys will be usable sooner than some might have expected -- the game's third phase of closed beta testing is slated to start this Wednesday, August 11th. No indication is given for how long this phase will last or if the server will remain up at all times, although the latter seems likely.
In the event that you're not in the beta but still want to spread the love for the game, Square-Enix has also released the official fansite kit for the game. FFXIVCore has previews of everything the kit contains, including several familiar images and decent-quality versions of several in-game icons. The kit can be downloaded from the official site, which should make Final Fantasy XIV's burgeoning fansite community quite happy.