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YouTube courting Hollywood for pay-per-view movie service by end of 2010, says Financial Times

Ross Miller
08.29.10
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For all the stupid pet tricks, first-person confessionals, and clips from Conan O'Brien's formative years that form YouTube's content, the one territory it doesn't really venture is pay-per-view à la Apple, Amazon, and others. Well, it'll be a Brave New World for the service -- and parent company Google -- if this Financial Times report is worth its weight in 3mm. According to the publication, the G-Men have been in talks with "Hollywood's leading movie studios" for several months, touting its reach as one of the main draws for the players involved, for the launch of an international pay-per-view service by the end of this year. Some prices are also thrown around here, to the tune of about $5 for new titles (streaming, not download) available the same time as the DVD releases. The video site has been doing rentals on a trial basis since early this year, with just a smattering of indie titles. The thought of paying to watch Blockbuster titles in the same window we watched three dozen (if not more) remixes of Keyboard Cat is still a bit of a new concept, but hey, that's the future for you.

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