DISNEY AND SONY DRIVE BLU-RAY 3D™ THROUGH U.S. MARKETING INITIATIVE
'ALICE IN WONDERLAND' To Make Its 3D Debut In The Home With Select Sony 3D Products
Burbank, Calif., September 7, 2010 -- Recognized entertainment industry leaders, The Walt Disney Studios and Sony Electronics have joined forces in the United States to provide both consumer and retail education, promotion and marketing support for in-home 3D devices and content. The collaboration includes advertising and retail execution, as well as product bundling, including the Blu-ray 3D debut of one of 2010's most successful films, Disney's Alice in Wonderland.
Launching during the high-traffic holiday retail season, this innovative campaign, running nationwide in the U.S., incorporates 10 different Sony 3D BRAVIA HDTVs and includes one of the most successful 3D films in history, Disney's Alice in Wonderland.
"We are excited to partner with Sony on 3D offerings and to offer consumers their first chance to experience one of 2010's top 3D films and the amazing spectacle of Wonderland in their very own homes," said Lori MacPherson, General Manager of Home Entertainment for The Walt Disney Studios. "We recognize Sony is a leader in HD hardware and we know movie lovers will enjoy the immersive content that is a part of Disney's 3D titles."
The marketing campaign features multiple consumer incentives as well as a comprehensive television, on-line, social media and print campaign. With the purchase of select Sony's 3D BRAVIA HDTVs, consumers will have a choice between Alice in Wonderland or the family favorite Bolt on Blu-ray 3D.
In many markets outside of the U.S., Disney will also make available the Blu-ray 3D version of Alice in Wonderland and Bolt for select Sony 3D products. Details of the campaign in each market will follow.
About The Walt Disney Studios
For more than 85 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company (DIS: NYSE) was built. Today, the Studio brings quality movies, music and stage plays to consumers throughout the world. Feature films are released under four banners: Walt Disney Pictures, which includes Walt Disney Animation Studios and Pixar Animation Studios, Disneynature, Touchstone Pictures and Marvel. Through the Home Entertainment and Television divisions, innovative distribution methods provide access to creative content across multiple platforms. Original music and motion picture soundtracks are produced under Walt Disney Records and Hollywood Records, while Disney Theatrical Group produces and licenses live events, including Broadway theatrical productions, Disney on Ice and Disney LIVE!. For more information, please visit www.disney.com.
About Sony Electronics
Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, design, engineering, sales, marketing, distribution and customer service.
Sony is noted for a wide range of consumer audio-visual products, such as the BRAVIA LCD and 3D high-definition televisions, Cyber-shot and α digital cameras, Handycam camcorder and Walkman personal stereo. Sony is also an innovator in the IT arena with its VAIO personal computers; and in high-definition professional broadcast and production equipment, highlighted by the XDCAM HD and CineAlta™ lines of cameras and camcorders, and the SXRD™ 4K digital projector. The latest news and information is available at the company's web site at www.sony.com/news.