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Sony, Warner and Disney mulling $30 at-home viewing option, we laugh and wait for the $100 option

Darren Murph
09.28.10
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Ah, "premium" video-on-demand. Media controllers have been fighting the inevitable forever, but now it seems they're finally coming around to the future -- letting users watch silver screen gems (or duds, for what it's worth) in their home shortly after release in the theater. Before you bust out the golf claps for these dudes and dudettes, you should know that they're planning to ding you for around $30 for the privilege, so it's only remotely of interest if you happen to have a family of eight. According to a new Bloomberg report, Sony Pictures, Warner Bros., and Walt Disney Co. are all in talks with major cable systems to "offer films for as much as $30 per showing soon after they run in theaters." Disney's also thinking of streaming its content to the Xbox 360 and PlayStation 3, with Warner expected to begin testing an offering later this year that lets consumers watch new(ish) release material for "$20 to $30 per viewing." Of course, we guess it can't hurt to throw the option out there and see exactly who is desperate enough, but we're guessing this won't exactly be the demise of the cinema. Or Redbox.

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