In all seriousness, Microsoft general manager Matt Thompson thinks that being connected all of the time is the biggest selling point of the new Windows Phone 7 OS, Venture Beat reports. That's what Microsoft hopes will give it an edge over Apple and its iPhone.
"Clearly the phone is you, so the most unique thing we're trying to do is bring Xbox Live so you can carry the online 'you' into the rest of the world," he said. Sure, it makes sense -- a gamer spends a lot of time building up Gamerscore and participating in that virtual world, so giving them a way to spend even more time there seems like a given. We just think Thompson's selling the whole thing short: it's all about that FM radio. Finally, we can listen to NPR on our phone!