XPS brand never really went away -- there's been the Studio XPS and Adamo XPS -- but as of today, the company's refocusing its efforts and bringing back the tried and true multimedia laptop brand. Just like we'd heard, the new 14-,15.6-, and 17-inch machines will be available across the board with NVIDIA GeForce 400M GPUs (with Optimus / 3D Play support) and Core i5 / i7 processor options, but there's more to these than just internal oomph -- it'll be one of the first laptops to ship with a Skype-certified HD webcam and they're also equipped with high-fidelity JBL speakers. In terms of aesthetics, the machines pull in some styling from the new Inspirons with the wider battery base, however, instead of plastic, the lids are coated in anodized aluminum. (Of course, Dell wouldn't be Dell without making the models available with Design Studio customization options -- aka with crazy pattern options.) So, what's the deal with pricing? The entry level systems -- the $899 XPS 14, $849 XPS 15, and $949 XPS 17 -- are all configured with Intel Core i5 460M processors, 1GB NVIDIA 420M graphics, 500GB 7,200rpm hard drives, 4GB of RAM and pack Intel WiDi. That's not too shabby, but, of course, you'll be able to configure 'em all with Blu-ray drives, more storage, memory, etc. Our review unit just arrived so expect a full work-up of the 14-inch system soon, but until then we leave you with the images and press release below.