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Remedy on Alan Wake: Story went right, marketing went wrong


IGN recently visited Remedy's headquarters in Finland to discuss the successes and failures of Alan Wake. According to Remedy's Matias Myllyrine, the team is very happy with the "mood and the story and the setting" of the game. While the project underwent significant changes during development -- it was originally an open world game, for example -- Myllyrine believes it remains "very close" to the original vision "in terms of feel, mood and atmosphere."

As for failure, Myllyrine wished that Alan Wake's marketing would have had "an even crisper communication of what the game does," adding that it could have used "stronger advertising about what's unique about this game." We'd certainly agree that a sequel -- should it see the light of day -- needs stronger marketing, but we have another piece of advice as well: Don't release your game on the same day as Red Dead Redemption.

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