ESPN is adjusting its services to accommodate these matches and now offers an update to its Xbox Live portal.
The most substantial addition in this update is the College Bowl Showdown meta-game, where you'll predict the winners of each Bowl game and earn a score based on your accuracy. Scores can be compared with your friends list, and there's a new sorting option to view highlights in one continuous video, rather than flipping through miscellaneous segments. (Content is streamed based on the types of sports you've added under the "My Sports" tab.)
Microsoft is also a promotion contest alongside the update -- you can learn more on the Xbox website.