ESPN Front Row blog shows behind the scenes at the sports giant
Like most sports lovers with HDTVs, we watch a lot of ESPN, and on a few occasions have gotten to check out the inner workings of how it brings all that sports news to life, but today the network turns the camera inward by launching ESPN Front Row. This site aims to give a look at the day to day operations of the network and all the people behind the scenes. The launch event is a 24 hour series of photos that started at midnight this morning. Check out the intro video starring Kenny Mayne above, or click the read link below for a few more snaps of the campus in Bristol.
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ESPN to Launch New Corporate Blog
Posted by Rich Arden • March 28, 2011 • Printer-friendly
ESPNFrontRow.com to Offer Window into ESPN; Address Company Questions on Key Issues; Two-Way Communication
ESPN announced the launch of its new corporate blog site, ESPNFrontRow.com, which will debut Wednesday, March 30.
The new blog, to be updated daily, will be managed by the Communications department, and be a collaborative effort among the company's key personnel -- meaning it will feature a variety of voices, opinions, and insights. Topics will focus on ESPN news and people, the employee experience, behind-the-scenes activity and will serve as a platform to address select company issues that are making news. ESPNFrontRow.com will feature a comment-posting functionality to allow two-way communication.
Sheldon Spencer, a journalist with more than 25 years of experience, will serve as the site's primary voice. Spencer, most recently an NFL editor for ESPN.com, working with NFL blogs, served as a staff writer for the National Sports Daily (1990-91), Seattle Post-Intelligencer (1991-96) and the San Jose Mercury News (1997-2000).
As a more informal and personal source of news and insights than a traditional website, ESPNFrontRow.com will engage readers with both personality and authority as a source of information, photos, video and more. The blog will feature posts that attempt to educate the consumer as well as entertain them.
Opening Day, ESPNFrontRow.com will launch with a collection of real time photos that depict "A Day in The Life" at ESPN.
"The goal for ESPNFrontRow.com is to provide fans a window into ESPN," said Mike Soltys, ESPN vice president, communications, U.S. networks. "We will provide credible, relevant, informative and fun content that will take readers inside ESPN."
Consumers will be able to access the site directly at www.espnfrontrow.com or via links on ESPN.com and ESPNMediazone.com home pages. Posts on the site will also be distributed via social media outlets such as Facebook and Twitter.
