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WIREDoo search engine gets running man stamp of approval (video)

Sharif Sakr
October 23, 2011
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MC Hammer already proved that you only need one hit record. But can you get by with just one search engine? Not if you believe his pitch to the Web 2.0 Summit this week, which promoted a "deep search" technology called WIREDoo. The rapper-approved tool emphasizes relationships rather than keywords, which yields very different results to Google's. Type in 90210, for instance, and instead of pages of links about the TV show, the pre-beta WIREDoo brings up stuff about the neighborhood -- schools, homes, the crime rate and other supposedly useful information. You'll find the full presentation after the break, but don't expect any nostalgic dance moves -- Hammer is serious about this, just like he was about those revolutionary tablets.





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