Layar's been the go-to platform for augmented reality on Android since 2009, bringing you the useful, the creepy, and the just plain weird -- and now it's unleashing the beast on iOS, again (it's already available as a dedicated app). The Netherlands-based company just launched Layar Player, a free tool that allows anyone -- with a little developer know-how -- to create their very own AR iPhone app. Accompanying the announcement are three brand new Layar Player-enabled apps: the Bing-sponsored Snowboard Hero, which incorporates a special AR mode for collecting points; a contractor locator called Layer Trade; and VerbeterdeBuurt, an app that acts as an AR community bulletin board. The company's press release touts the "democratization of augmented reality," and while we can get behind their AR-for-alll message, we've already seen Layar used in ways that give us the willies. Don't get us wrong, we're still excited about the endless AR possibilities, but we're hoping, at least for now, that iPhone app developers can keep the AR monsters at bay.