PSN, League of Legends charity initiatives bring in big sums
PSN users and League of Legends players have demonstrated the power of really easy participation in charity initiatives. From March 19 through March 31, the PSN charity drive, which allowed users to donate to the Red Cross directly from their PSN wallets (and get a special theme as thanks) raised ¥109.6 million ($1.3 million) worldwide for Japanese earthquake relief.
Riot Games diverted 100 percent of the proceeds from sales of the discounted "Champion Akali" character and a special Nurse skin to charity from March 21 through March 27. As a result of this initiative, Riot raised over $160,000 for the Red Cross. Display those Nurse skins and PSN themes proudly! ("Display your nurse skin proudly" sounds really creepy out of context.)
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Playstation® Users Support Great East Japan Earthquake Effort From Around the Globe
TOKYO, April 5, 2011 /PRNewswire/ -- Sony Computer Entertainment Inc. (SCEI) today updated the status of the Great East Japan Earthquake relief effort through PlayStation®Network which started in North America and Europe on March 19, 2011(*1) and in Japan and Asia on March 24, 2011. PlayStation®Store has offered special custom themes for the PlayStation®3 system(*2) to those who donated money through the PlayStation Network to support emergency relief and recovery efforts for the Great East Japan Earthquake. The effort is now operating in 40 countries around the globe.
(Logo: http://photos.prnewswire.com/prnh/20020701/SFM066LOGO)
PlayStation® users' worldwide donations as of March 31, 2011, totaled to 109.6 million yen (approximately US $1.318 million). The full amount will be donated to an organization in each region supporting the relief and recovery efforts in communities affected by the earthquake; American Red Cross - Japan Earthquake and Pacific Tsunami Fund for North America, British Red Cross for Europe, and Central Community Chest of Japan known as the Red Feather Community Chest Movement for Japan and Asia.
"We would like to extend our deepest sympathies to those affected by the Great East Japan Earthquake," said Kazuo Hirai, President and Group CEO, Sony Computer Entertainment Inc. "While we continue to make every effort to help the recovery of the affected communities in the region, I would like to express our gratitude to every single PlayStation user across the world who made a contribution to the effort."
SCE as the member of Sony group will continue our support through the relief effort.
*1 Japan Standard Time.
*2 Special custom theme is available only from PlayStation Store accessible from the PS3 system.
* For more information about Sony Group's ongoing relief activities, visit http://www.sony.net/SonyInfo/csr/groupcsr.html?fm=csr71001
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LEAGUE OF LEGENDS PLAYERS RAISE OVER 160.000$ FOR THE RED CROSS TO SUPPORT EARTHQUAKE AND TSUNAMI VICTIMS IN JAPAN
Proceeds from Sales of the Champion Akali and the Nurse Akali Skin Benefit the American Red Cross' Japan Earthquake and Pacific Tsunami Fund
LOS ANGELES – The 5thof April 2011– Riot Games, the award-winning online game developer and publisher, today announced that League of Legends players have raised over $160.000 for victims of the devastating earthquake and tsunami in Japan. From March 21 to March 27, Riot committed 100% of proceeds from the champion Akali and the Nurse Akali skin to the American Red Cross, and over 50.000 members of the League of Legends community came together to contribute to the relief effort. Donations benefited the Japan Earthquake and Pacific Tsunami fund.
"We are nothing short of astonished by the incredible generosity of the League of Legends community," said Marc Merrill, President of Riot Games. "The earthquake and tsunami in Japan was a tragedy of overwhelming proportion, and we can't thank our players enough for stepping up and contributing to the relief efforts."
