rampant in China, but that hasn't stopped Warner Bros. from launching the country's first national Pay-Per-View and Video on Demand service. Under the program, movies like Harry Potter and the Deathly Hallows -- Part 1 will be broadcast on You On Demand's platform, and distributed to Chinese living rooms in cooperation with China Home Cinema -- a branch of CCTV-6. According to You On Demand's estimates, the service should be available in about three million homes by the end of this summer, and will have the potential to reach a full 200 million cable-equipped households. That's certainly a huge market, and one that could provide some serious revenue -- assuming, of course, that people are actually willing to pay for movies. Full PR after the break.